Website design needs to be just the right mix of certain factors to boost conversions. With poor design, all the conversion strategies in the world won’t work.
The world of UX design is complex and ever-changing. This field is quite welcoming to new practitioners to introduce new ideas. These new ideas have given birth to UX principles to help design better and effective website designs. Let’s read through some of these principles.
- Meeting user needs:All UX design is done to up the user’s experience. Understanding what users look for in a website is essential. User testing will help one do the same. It is important to keep in mind that what is brilliant to the designer might not be so for the users. The website experience must be memorable enough for users to return again. Graphics, text, and other interactive elements will help the website stand out from competitors.
- Consistency:Once users get a taste of the website design and have started to come back, the next step is to maintain the design. Users expect the products they regularly use to have similarities. Consistency will make the job of designers easy too. One prime example of this UX principle is the floating action button that is common in most apps like Twitter.
- Visual and smooth hierarchy:It is easy to overlook hierarchy, but this aspect of UX design makes navigation smooth. Visual hierarchy meaning placing all the important elements on the forefront should. Like the WooCommerce website, the visual hierarchy has been done in an expert way. Navigation is easy from page to page, and the design is free-flowing.
- Usability is the key:All UX design is so as to help solve the end-users problems. Usability is an important UX principle to make sure users feel safe and find the website easy to use. Cluttered web design will deter users. Peter Moville’s User Experience Honeycomb is a good principle to follow to ensure the website is useful, desirable, findable, and accessible. Usability testing can be done throughout the design process to tweak the design during the prototype phase itself
- Clear but simple:Minimalism is the name of the game. Users will leave the website in an instant if the design is cluttered. Buttons must be easy to find to navigate through pages. The design should be made attractive to a wide range of users. A clear and consistent design template will familiarize the users too and make their browsing session easy.
- Narrative style of design:One interesting design UX principle is having a narrative or a storyboard style of design. As is true with any good story, there must be rhythm and timing is important too. Users will lose interest and be confused if the story or design goes too fast. Rhythm is necessary to grab the user’s attention and retain it to the end.
- Symmetry:It has been observed that a common human’s mind recognizes objects to be symmetrical if it placed around a center. The objects are viewed in a pleasant manner if they are divided evenly. In websites, users prefer symmetric design over asymmetric designs. Alternating between images, text, lists, and sliders, like that of the Trello website, is the best.
If one is capable of creating an emotional connect while using the product, it can be a winning strategy for designers. Make the UIs simple and easy to use for the websites. Having feedback feature for the users will help the designers to know when and where to make changes.