In the modern era, it has become imperative for all organizations to build a good digital presence, either on the web or within a mobile application, and preferably both. As per certain reports, it is also found that 74% of people are more likely to return to a website if it is optimized for mobile phones.
Organizations largely rely on appealing content, attractive interfaces, as well as well-crafted marketing strategies in order to attract users to their mobile apps and web portal. Unique content, fancy animations, and catchy advertisements are, however, required to be backed by a smooth UX (User Experience) design. In a summarized version, it can be underlined that a great UX design is what makes a website or app pleasant and easy to use, thereby ensuring customer satisfaction and contentment. While the concept of UX has been around for a while, many people are not adequately aware of how important it is in the contemporary commercial environment.
Here are a few points that explain the various advantages of investing in UX design for a business product:
- **Reduces expenses:** Reducing their expenditures as much as possible tends to be the key aim of all commercial organizations. A good UX design process can essentially help companies to stay within their budget, or even cut down on the costs of software or website development. The designing process of UX is known to include comprehensive user research, wireframing, prototyping and ultimately user testing. Among these elements, prototyping and user testing are the two key aspects that help in cutting down on production costs and reducing any chances of wastage. Prototypes are used by UX designers to test the usability and the feasibility of the products accurately. It can prove to be quite expensive to make structural changes in the final design implementation stage of a website or software. Prototyping and user testing make it much easier and cost-effective to create the most effective final product that would not require much change before being issued in the market. A Vitamin T survey mentions that developers spend 50% of their time fixing issues which might have been avoided by timely UX testing.
- **Increases the revenue:** It is important that entrepreneurs ponder over why people prefer one website over another when they may offer the same product range, content, and pricing? The answer to this may often lie in the UX design of the websites. About 75% of the people judge a website based on its all-round aesthetics. By using effective UX design tools and ensuring a user-friendly interface, developers can truly engage website visitors and retain their attention. If the visitors find a website to be user-friendly, they would be more likely to perform the desired interactions of the portal, such as making a purchase, creating an account or subscribing.
- **Motivates users to interact with the website content:** Content refers to anything that people can see inside a mobile app or on a webpage, including advertisements, texts, videos, images, and so on. There are several tools and techniques related to UX that helps in magnetizing visitors towards the web content. UI designers try to understand the preferences and requirements of their target audience and subsequently create user experiences that would encourage them to browse the relevant website or mobile app. These professionals also emphasize creating a personalized experience as per the content relevant to each of the users, such as sections like” inspired by your wishlist” present on e-commerce platforms. Around 56% of people say that they are more likely to come back to a website that provides them with recommendations.
These were the top three reasons that make investing in UX design important for all businesses. Good UX not only attracts new visitors, but it also helps in retaining them. Positive experiences with a mobile app or website are essential in ensuring customer loyalty and long-term positive business prospects.