For many, the User Experience takes a backseat to various other concerns, when it comes to bringing a product into the market. However, this should not be the case. People should, in fact, keep User Experience or UX at the forefront when bringing any product into the market, so as to ensure its optimal success. Many researchers estimate that by the year 2020, the user experience would, in fact, overtake the aspects of product and price, when it comes to being the determining factor in purchasing decisions.
To learn the importance of user experience in a product, it is crucial that people know about how UX design really matters in the everyday life of people. A good UX design can be the key factor that differentiates people from wholly loving a product or forgetting about it within some time.
Here are few of the major ways how UX design really does matter in everyday life of people:
- Great designs can result in the best products: A UI UX designer needs to play the role of a designer and a detective during the early stages of designing a product. At this stage, they aim at researching what people need, how they behave and focus on how to solve their discerning problems. The soap company method is known to be a great example of this high design-focused mentality. While soap companies produce only cleaning supplies, they tend to package their items as per the requirements and desires of their discerning customers. The package styles of these products are typically designed as per their distinct target customers; for example, light-coloured bottles are usually used for women products. While UX designers would not always hit perfection on their first try, the early stages of conceptualization and design would guide people towards the best possible final product. They should have the tools necessary to stay both creative and agile, whether they redesign once or a hundred times prior to getting the concept right.
- Users notice flawed design: A number of users do not notice design unless it is flawed. For example: Often, people do not notice how the bathroom stall doors leave a disconcertingly wide space between them and their neighbour until they are specifically pointed out with the fact. It has been seen that people do not even see a design flaw until and unless they interact with a poorly designed one. Whether people are working on an application or website, deliberately mapping how each and every element of the product and how it works is important to providing absolutely effortless user experience.
- Nobody reads the manuals: No one likes to read lengthy manuals full of jargon and complex terminologies. Users desire to enjoy designs that are highly intuitive and easy to use without having to deal with a lengthy manual. This can especially be understood with the definite rise seen in the popularity of various sleek and intuitive digital products in recent years. Owing to this reason, UX designers should ensure that interfaces for both websites and applications used with them are highly user-friendly and easy to understand. There are multiple steps that are required to be taken in order to create an extremely memorable user experience that the users would surely admire and love. These elements include rapid prototyping to check both the feel and look of a physical product, as well as interface wireframes that ensure that users know what to feel as they open a product for the first time.
Good design is famed for facilitating superior purchases. Happy users are more likely to complete a user journey, tick with a brand and ultimately make more purchases. The above-mentioned pointers broadly highlight how UX design really does matter in the everyday life of people.