UX Design Process
"Many ideas grow better when transplanted into another mind than the one where they sprang up."
This quoted reference seems so indispensable to teams who led projects, which once was just an idea. A figment of someone's mind which was agreed upon by many, chased by them all and then put to work, in reality. This them is the ‘team’, which may be led by one but walked by all. This is the same as product management, which, in the product life cycle, faces many contributions from many people. So, if the project manager is the lead in giving final shape to the product, then so is the UX designer, in bringing that product to the customer chain. There are certain tips that product managers should keep in mind while working with UX designers.
The most important point here is the diverse nature of the team, which has both engineers and designers, if engineers are product developers, UX designers have aesthetics of user interface. If, as a product leader, you want to be heard, then you should first learn to listen too. You are an expert in your domain, and your designer is the expert of his. His views matter, even if they are abstract. Maintain a relation where views can float without inhibition.
The design has to be user-friendly, not project leader friendly. There are certain UX design principles of which the designer is amply aware of and would channelize his executions accordingly. Even if it is about the colour of the button, let it happen, as it is the user feedback that drives at the back of the mind of your designer.
If you are running on a tight schedule and have a limited attention span toward co-workers, then it is a real bane. The UX designer works with targeted focus and might not want disruptions and might be in real need of your time, as it would help them clear of a ‘choke point’.
It is always important to look for the details, no matter how minute they seem. The trivial matters you tend to let go of as a product manager can result in losing a customer. For example, the ‘help button’ lost from the main menu can make the new customer lose track and eventually lose interest too. The UX designer will call it a ‘cognitive leak,’ so the project is important as a whole, and so are its elements.
Till the time, the project stays in an active phase, it goes through a rush, shared by all. And once it's done and finally on board, there are many backs that need to be patted. Always give due credit because there are many morals that need a boost.
As a product manager, it is really important that you stop talking in metrics and data as your designer doesn't talk and understand the same. The lay is better as both of you need to have a hurdle-less communication channel. Data is not for the UX designer; it is the hypothetical language that works for him. He is capable of digging abstracts and brings something useful out of it. The moral of the story is to adapt the language. UX designer is the face behind the mask of your product’s UI. The happier he is, the more happening will be your output to the end-user.
UX Design Process