Before getting into the details and statistics let us look at the basics of web designing. It includes three and they are:

• User Experience (UX)
• User Interface (UI)
• Customer Experience (CX)

Though all might sound the same, they are different in their ways and they play an important role in the success of a web page or a website.

• User Experience (UX) design:

The feeling one gets while visiting a web page or a website or an application is what “User Experience” means. Certain websites may take longer to load due to the presence of high-resolution images or videos in it and this might create a bad first impression upon the user. Or the website might load quicker than an average website and may contain the right amount of content and pictures. Now such a kind of layout will create a good impression upon the user and the chances of sharing the website’s link with others will be high. Thus, creating a good first impression is the goal of all web pages out there. And to understand this crucial factor and to make the necessary changes in it is what user experience design is all about. It deals with important factors like:

• Usability
• Utility
• Accessibility
• Ergonomics
• Human-computer interaction
• System performance
• Layout

And many more.

The process involved in UX design in simple words is whether the design is liked by the clients or not. If yes, the design is launched. If not, it has to be revised to satisfy their needs.

Over 52 percent of users tend to exit the website they are visiting if it isn’t mobile-friendly.

• User Interface (UI) design:

As the name suggests, UI design is all about the ease of operation. How the users interact with the webpage or an application and the ease of such interaction is what User Interface design is all about. This includes the appearance and design of the homepage, size of the hamburger menu, location of the drop-down list which contains links to the other pages of the website, shopping cart option in case of an online shopping website or application, etc.

The few basic types of the user interface include:

• Menu-driven user interface
• Command-line interface
• Touch user interface
• Natural language user interface
• Graphical user interface
• Voice user interface

And other such varieties.

Do you know that more than 70 percent of potential customers learn about a product from a blog or their websites rather than from advertisements?

• Customer Experience (CX):

Let us consider a scenario to understand the importance of Customer Experience better. You are considering to buy a brand-new model of a world-famous sportscar. Your first look at its specs by visiting its website. The website design is perfect down to a T and all the pictures are stunning. Next, you visit the physical store in your city. The staff at the showroom invite you cordially and they are dressed in a presentable manner. The manager explains to you about the car’s features and the additions made to its former model. The manager suggests you take the car for a test drive. Now the chances of you buying the car without considering the cost are pretty high. This is what Customer Experience means.

“The way the company makes their customers feel is directly proportional to their success”

This is the mantra every corporation in the world follows. According to an article published by the American Express, over 58 percent of people are ready to spend more if they receive good customer services.

Now coming back to our question. How does a bad design going to kill the whole user experience?

The answer is simple. If you have read the importance of three-basic design, you will understand that the first impression determines the success rate of a website or an application. Though the taste in color and font may vary from person to person, the overall user experience must be taken into consideration. From the examples stated above, it is clear that users expect the website to satisfy certain criteria and if it doesn’t then they are less likely to engage with the company.

Thus, for a successfully running website, user experience is of pivotal importance.

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