Smartphones have successfully replaced cameras, clocks, pagers, radios, calculators, and even GPS devices. With every upcoming smartphone model, we see additional new features. According to a study conducted in 2016, more than 28 percent of people around the world use smartphones. Further studies showed that by 2020, the number would increase to 6.1 billion. Smartphones have become a need more than a want. They can provide you with information on the go. The majority of the businesses have moved on to creating mobile apps to be successful in the highly competitive world. There are mobile apps for banking, online shopping, healthcare, home security, education, and transport. The better the mobile app and services, the more customers you attract.

While creating a mobile app for your business, you often come across two terms, namely User Interface (UI) and User Experience (UX). These two terms have often been confused and thus misused. The User Interface is not the same as User Experience. So, how can one differentiate between the two? It is near impossible to distinguish between the two. You can categorize the UX can as a mixture of tasks that focuses on the optimization of a mobile app to give the user the best enjoyable experience. The UI complements the UX, by focusing more on the presentation, looks, and feels, and the overall interactivity of the app.

The term ‘User Experience’ was framed by Don Norman, an American researcher, author, and professor. He is the author of the famous book ‘The Design of Everyday Things.’ He was the first to research the importance of user-centric design. In simple words, designers should make decisions that should be based on the needs and wants of the users. User Experience (UX) includes everything that would affect a user’s opinion and interaction with a product. In more technical terms, UX can be described as the different characteristics of human-machine interaction. Mobile UX would cover everything from the user’s opinion and feel before, during, and after interacting with the mobile app. According to market studies, users look for mobile apps that are easy to use, help them fulfill their goals, and provide a complete value. The UX is the deciding point to determine if the user will return to the mobile app or if they will give it a bad review and delete the app.

According to Nick Babich, a famous UX designer, a product will do well if we pay attention to its features and details. Features draw users to your product, while more information is what keeps them hooked. The secret to a successful mobile app is that they benefit users. If you want users to use your app consistently, the product has to be useful and should offer the best deal of value. To create an amazing UX, one must practice design, think, and establish an extensive understanding of what the target users want and need.

The foundation for building a successful app is design thinking. UX designers carry out a lot of research to test the initial product to validate it, which will help the development of the product. It is crucial to remember that UX covers much more than how a user feels about the product or service. It includes the environment in which the users interact and engage. For a UX designer to be successful, it must be able to create solutions that will cater to the needs of the client and the users.

Let us look at a UX design example:

An electronic payment and e-commerce app will have a lot of users, primarily if it caters to all its needs, like money transfers, mobile recharges, movie tickets, train and metro tickets, and a host of other services. Such kinds of apps enable the user to access multiple services using just one app, which ensures that users will frequently use this app. Thus, an accomplishment to the user’s experiences goal.

Categories